Our aim? To join forces so as to become the undisputed market leader in Belgium

14.04.2021

JDS Pools, with branches in Adegem and Knokke-Heist, has been part of the GT Invest business portfolio since April 2021. JDS Pools installs around 150 swimming pools per year, making it one of the largest players in Flanders. Through the partnership with GT Invest, the family business aims to grow further, both independently and through acquisitions, with the aim of becoming the undisputed market leader in Belgium.

A challenging market in full expansion

In recent years, the swimming pool market has experienced strong growth for several reasons:

  • low interest rates
  • better weather conditions
  • more affordable investment and operating costs for swimming pools
  • a greater focus on personal luxury at home since the recent pandemic

This development has resulted in a proliferation of swimming pool installers, and not all of them have a professional background.

As a reputable and experienced expert, JDS Pools wishes to strengthen its market position by further professionalising and expanding, both independently and through acquisitions. In order to create continuity for the company and its employees, and to make further investments aimed at profitable and sustainable growth, Johny De Smet and his wife Caroline Van Heuverswijn got in touch with GT Invest

GT Invest aims to support the planned growth through further professionalisation

Since April 2021, we have been expanding JDS Pools with the aim of becoming the undisputed market leader in Belgium.

In this view, GT Invest is focusing on:

  • The further professionalisation of the company in all areas
  • Providing support in acquisition processes to stimulate the organic growth of JDS Pools

Founder Johny De Smet remains on board

Johny De Smet: "I am very pleased with our partnership with GT Invest. Its young and ambitious team strengthens our company with the knowledge and experience we need to continue to grow. They will support me in my dream of helping even more customers achieve theirdream: a perfect pool solution at home. I founded JDS Pools over 20 years ago and it has become my life’s work; it is very close to my heart. It is reassuring that I can now pass it on to the next generation without having to say goodbye to the company. This also ensures continuity for the employees. After all, they are the ones who helped develop JDS Pools into the company it is today!"

Keen to find out more? Visit the website of JDS Pools.